Lars Bergman

Lars Bergman spent fifteen years in enterprise software sales at Salesforce and Oracle before transitioning to analyzing SaaS companies as an investor. His quota-carrying experience gives him unmatched insight into enterprise sales dynamics, competitive positioning, and what drives software adoption. Lars earned his MBA from INSEAD after studying Engineering at ETH Zurich and brings a European perspective to analyzing global software companies. He understands the metrics that matter in SaaS—ARR growth, net retention, customer acquisition costs, sales efficiency, gross margins—and how they predict long-term value creation. Lars excels at evaluating product-market fit, competitive moats, and whether companies can expand successfully from initial wedge products into broader platforms. He was early to recognize that vertical SaaS would emerge as an important category and correctly predicted consolidation among horizontal collaboration tools. His analysis covers everything from CRM and ERP systems to niche industry-specific applications. Lars understands that SaaS business models create predictable recurring revenue but require patience through the initial investment period. Based in Stockholm, he analyzes both American SaaS giants and emerging European software companies seeking to compete globally.