Privacy Policy

Introduction

Welcome to MarketPulse AI ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services (collectively, the "Service").

By accessing or using MarketPulse AI, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

Information We Collect

1. Automatically Collected Information

When you visit our Service, we automatically collect certain technical information about your device and browsing activities, including:

• Device Information: Browser type and version, operating system, device type, screen resolution
• Usage Data: Pages visited, time spent on pages, click patterns, navigation paths
• Network Information: IP address, geographic location (city/country level), internet service provider
• Referring Data: Referring website addresses, search terms used to find our site
• Cookies and Tracking: Unique device identifiers, session IDs, cookie data

2. User Account Information

If you create an account or interact with our platform, we may collect:

• Authentication Data: Email address, username, encrypted password
• Profile Information: Display name, profile picture, bio, social media links
• Preferences: Notification settings, display preferences, watchlist data
• User-Generated Content: Articles, comments, portfolio data, bookmarks, reading lists

3. Analytics and Performance Data

We use analytics services to improve our Service, including:

• Google Analytics: Website traffic, user behavior, conversion tracking
• Performance Monitoring: Page load times, error tracking, system performance
• A/B Testing: Feature usage, user engagement metrics

4. Communication Data

If you contact us or subscribe to notifications, we collect:

• Email Communications: Email address, message content, correspondence history
• Support Inquiries: Technical issues reported, feedback provided
• Notifications: Email preferences, alert settings, notification history

How We Use Your Information

We use the collected information for the following purposes:

Service Delivery and Improvement

• Provide, operate, and maintain our Service
• Personalize your experience and deliver relevant content
• Improve website functionality, features, and user experience
• Develop new products, services, and features
• Monitor and analyze usage patterns and trends

Communication and Support

• Send you technical notices, updates, and security alerts
• Respond to your comments, questions, and support requests
• Send newsletters and marketing communications (with your consent)
• Notify you about changes to our Service or policies

Analytics and Research

• Understand how users interact with our Service
• Conduct research and analysis to improve our AI models
• Track conversion rates and measure marketing effectiveness
• Generate aggregated, anonymized statistics

Security and Compliance

• Detect, prevent, and address fraud and security issues
• Protect against harmful, illegal, or unauthorized activities
• Comply with legal obligations and regulatory requirements
• Enforce our Terms of Service and other policies

Third-Party Services We Use

We integrate with the following third-party services to provide and improve our Service:

Your Rights (GDPR Compliance)

If you are located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with comprehensive data protection laws, you have the following rights:

Data Access and Portability

• Right to Access: Request a copy of the personal data we hold about you
• Right to Portability: Receive your data in a structured, machine-readable format

Data Correction and Deletion

• Right to Rectification: Correct inaccurate or incomplete personal data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")

Data Processing Control

• Right to Restrict Processing: Limit how we use your data in certain circumstances
• Right to Object: Object to our processing of your data for specific purposes
• Right to Withdraw Consent: Withdraw consent at any time where we rely on consent

Exercising Your Rights

To exercise any of these rights, please contact us at privacy@marketpulse-ai.com. We will respond to your request within 30 days.

You also have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal data violates applicable law.

Data Security

We implement robust security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction:

• Encryption: All data transmission uses industry-standard SSL/TLS encryption
• Access Controls: Strict access controls limit who can access personal data
• Authentication: Secure authentication mechanisms including password hashing
• Monitoring: Regular security audits and vulnerability assessments
• Backups: Regular encrypted backups to prevent data loss

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

Children's Privacy (COPPA Compliance)

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

• Update the "Last Updated" date at the top of this page
• Post the new Privacy Policy on this page
• Notify you via email or through a prominent notice on our Service (for material changes)

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Service after changes are posted constitutes acceptance of the updated Privacy Policy.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: