Cookie Policy
Last Updated: November 18, 2025
Introduction
This Cookie Policy explains how MarketPulse AI ("we," "our," or "us") uses cookies and similar tracking technologies when you visit our website and use our services. This policy should be read in conjunction with our Privacy Policy.
By continuing to browse or use our website, you agree to our use of cookies as described in this policy.
What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit a website. They are widely used to make websites work more efficiently and provide a better user experience.
How Cookies Work
When you visit our website, cookies are sent to your browser and stored on your device. These cookies contain information such as:
- A unique identifier for your browser or device
- Your preferences and settings
- Information about your browsing activity
- Session information to keep you logged in
Types of Cookies by Duration
Session Cookies (Temporary)
These cookies are temporary and are deleted when you close your browser. They help our website remember your actions during a single browsing session.
Persistent Cookies (Permanent)
These cookies remain on your device for a set period or until you manually delete them. They remember your preferences across multiple visits.
First-Party vs. Third-Party Cookies
First-Party Cookies
Set by MarketPulse AI directly. These cookies allow us to operate our website and provide our services.
Third-Party Cookies
Set by external services we use (like Google Analytics or advertising networks). These help us analyze traffic and display relevant advertisements.
Cookies We Use
We use several categories of cookies on our website. Below is a detailed breakdown:
1. Essential Cookies (Required)
These cookies are strictly necessary for our website to function. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.
Examples:
- Authentication: Remember your login status and keep you signed in
- Security: Protect against cross-site request forgery (CSRF) attacks
- Load Balancing: Distribute traffic across our servers
- Session Management: Maintain your session state across pages
2. Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve our services.
Google Analytics
We use Google Analytics to analyze website traffic and user behavior.
- _ga: Distinguishes unique users (2 years)
- _gid: Distinguishes unique users (24 hours)
- _gat: Throttles request rate (1 minute)
- _ga_[container-id]: Persists session state (2 years)
Data Collected: Page views, session duration, bounce rate, traffic sources, device information, geographic location
3. Performance Cookies
These cookies help us monitor and improve website performance, identify errors, and measure loading times.
Examples:
- Vercel Speed Insights: Measure page load performance and Core Web Vitals
- Error Tracking: Identify and log JavaScript errors and exceptions
- Performance Monitoring: Track API response times and database queries
4. Functionality Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences.
Examples:
- Theme Preferences: Remember if you prefer light or dark mode
- Language Settings: Remember your preferred language
- User Preferences: Store your watchlist, portfolio settings, and display preferences
- Notification Settings: Remember your alert and notification preferences
5. Advertising Cookies (Future)
These cookies may be used in the future to deliver relevant advertisements and measure ad campaign effectiveness.
Google AdSense (Planned)
We plan to use Google AdSense to display advertisements on our website. When implemented, these cookies will:
- Show you relevant ads based on your interests and browsing history
- Prevent the same ad from appearing too frequently
- Measure ad performance and effectiveness
- Provide aggregated ad reporting to advertisers
Opt-out of Personalized Ads: Google Ads Settings
Why We Use Cookies
We use cookies for several important purposes:
1. Essential Website Functionality
- Keep you logged in as you navigate between pages
- Remember items in your watchlist or portfolio
- Protect your account from unauthorized access
- Ensure website security and prevent fraud
2. Improve User Experience
- Remember your preferences and settings
- Personalize content based on your interests
- Provide features like bookmarks and reading lists
- Enable social sharing functionality
3. Analyze and Improve Our Service
- Understand how users navigate our website
- Identify popular content and features
- Detect and fix technical issues
- Test new features and improvements
- Measure the effectiveness of our marketing campaigns
4. Generate Revenue (Future)
- Display relevant advertisements to support our free service
- Measure ad performance and optimize ad delivery
- Ensure ads are not shown too frequently
Managing Your Cookie Preferences
You have several options for managing cookies:
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View what cookies are stored and delete them individually
- Block third-party cookies
- Block all cookies from specific websites
- Delete all cookies when you close your browser
- Enable "Do Not Track" settings
How to Manage Cookies in Popular Browsers:
- Google Chrome: Chrome Cookie Settings
- Mozilla Firefox: Firefox Cookie Settings
- Safari: Safari Cookie Settings
- Microsoft Edge: Edge Cookie Settings
Important Note About Blocking Cookies
Warning: If you choose to block or delete cookies, some features of our website may not function properly. Specifically:
- You may not be able to stay logged in
- Your preferences and settings will not be saved
- Some interactive features may not work
- You may see less relevant content
Opt-Out of Targeted Advertising
You can opt out of targeted advertising from advertising networks:
- Google Ads: Manage Google Ad Settings
- Network Advertising Initiative: NAI Opt-Out
- Digital Advertising Alliance: DAA Opt-Out
- European Interactive Digital Advertising Alliance: Your Online Choices
Third-Party Cookies
In addition to our own cookies, we use cookies from trusted third-party services:
Current Third-Party Cookie Providers
Google Analytics
Purpose: Website analytics and performance tracking
Privacy Policy: Google Privacy Policy
Vercel Analytics
Purpose: Website performance monitoring and speed insights
Privacy Policy: Vercel Privacy Policy
Firebase (Google)
Purpose: Authentication, database, and backend services
Privacy Policy: Firebase Privacy
Future Third-Party Cookie Providers
Google AdSense (Planned)
When we implement advertising, Google AdSense will use cookies to:
- Display personalized advertisements based on your interests
- Measure ad performance and optimize ad delivery
- Prevent ads from appearing too frequently
Note: We do not control third-party cookies. Please review the privacy policies of these services to understand how they use cookies and how you can manage their cookies.
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes:
- We will update the "Last Updated" date at the top of this page
- We will post the updated policy on this page
- For material changes, we may notify you via email or through a notice on our website
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
- Privacy Inquiries: privacy@marketpulse-ai.com
- General Support: garrett.collett@caghousing.com
- Website: marketpulse-ai.com