Trevor Williams

Trevor Williams combines athletic background with business analysis—a former college basketball player who transitioned from Nike's marketing department to analyzing sportswear companies as an investor. After studying Business Administration at Oregon, Trevor spent eight years at Nike working on athlete partnerships and digital marketing before pursuing his MBA from Stanford. His insider experience at the world's leading sportswear brand gave him deep understanding of product innovation, brand marketing, retail distribution, and the competitive dynamics between Nike, Adidas, and emerging challengers. Trevor excels at analyzing brand health metrics, innovation pipelines, direct-to-consumer strategies, and the athleisure trend blurring lines between performance and lifestyle products. He was early to recognize that DTC would become critical to sportswear companies' strategies and correctly identified which brands had authentic athletic credibility versus those trading on fashion trends. His coverage spans global sportswear giants, emerging performance brands, specialty athletic retailers, and the intersection of sports, fashion, and technology. Trevor understands that sportswear success requires continuous innovation and authentic connections with athletes and consumers. Based in Portland, Oregon, Trevor remains connected to Nike's hometown while analyzing the competitive global sportswear industry.