Tyler Jensen

Tyler Jensen grew up immersed in e-commerce, building Shopify stores as a teenager before studying Business Administration at University of Michigan. After graduation, he joined Amazon's third-party seller services team, working directly with merchants and learning the platform's algorithms, advertising systems, and competitive dynamics. Tyler then moved to a growth equity firm focused on consumer internet companies, where he evaluated direct-to-consumer brands and e-commerce enablement platforms. His unique perspective combines operator experience with investor discipline—he understands what drives conversion rates, customer acquisition costs, and lifetime value. Tyler excels at identifying emerging e-commerce trends before they become obvious, from livestream shopping to social commerce to quick commerce. He analyzes marketplace dynamics, examining Amazon's dominance alongside emerging challengers, and evaluates which D2C brands have sustainable unit economics versus those dependent on expensive Instagram ads. Tyler tracks logistics innovations, payment solutions, and the technology enabling seamless online shopping. Based in Austin, he represents a digital-native generation for whom e-commerce isn't a channel but the default way consumers shop.